The recently re-christened Potato Chip Institute International (formerly the National Potato Chip Institute) commissioned this ultra-rare promotional film extolling the myriad virtues of potato chips: easily digestible – a natural source of salt – 93.3% pure energy!
The short begins with two animated leprechauns, Chip and Dip, happily prattling away about the history of potato chips. We learn that they came into existence in 1853 by a series of lucky accidents credited to inn keeper George Crum, at the Moon Lake Lodge in Saratoga Springs, NY. Next, the two leprechauns ponder, “How could potato chips possibly be improved upon?”: WITH DIP! We then switch to live-action with demonstrations of several chip dip recipes – a simple onion dip, The Teaser (made with bologna, olives and tabasco!), and a delicious shrimp surprise, followed by a wonderful Industry on Parade scene which tracks the progress of the potato from the field to the supermarket. We see how the potatoes are grown, harvested, stored, and shipped to the factory, where conveyer belts move the soon-to-be sumptuous spuds to various machines that wash, peal, slice, cook, weigh, flavor, package, and seal the finished product. Finally, Chip and Dip magically transport us to a cooking contest sponsored by Potato Chip Institute International, where chefs present their unbelievable creations (Chicken Spaghetti Loaf, Adam’s Apple Beef Roast, etc.) — all prepared using potato chips!

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This Coronet cautionary tale attacks excess in customary Fifties fashion, focusing on gluttony. Bill sits down to dinner with an aching stomach because he’s eaten badly during the day. Flashbacks and a food-centered nightmare reveal why he’s sick.
Social guidance / table manners film about a boy who eats his food so quickly, and eats so much junk food, that he makes himself sick.
After going to bed with a stomach ache and a night of food nightmares, he wakes up the next day with a new attitude toward
eating, and happily ingests his meals slowly and calmly, savoring the flavors released by a well-chewed gob of food.

00:11:27:00 B/W 1951
Family eats dinner together at small dining room table, they pass
serving platters to each other; CU shots of man, woman and girl as
they eat and smile at each other.

00:12:17:00 B/W 1951
Boy unenthusiastically plays with model train set on floor of his
bedroom; CU the model train as it turns on the tracks; boy has
stomach ache and holds his belly in distress.

00:12:57:00 B/W 1951
Woman walks her sick son to his bed; now in his pajamas he gets
under the covers and his mother tucks him in; she sits on the bed,
leans over him, talks quietly to him and caresses his face; at
0:16:24 she kisses him and turns off the light.

00:13:38:00 B/W 1951
Family eats breakfast at small dining room table; boy late for
breakfast runs from hallway to the table; boy eats his breakfast of
orange juice, oatmeal, bacon, eggs and toast, and milk very
quickly; CU the bowl of oatmeal, CU the glass of milk before and
after a sip is taken; boy runs out of the room on his way to
school.

00:14:52:00 B/W 1951
Hyperactive boy in a hurry at school cafeteria table with other
boys; CU his crazed face as he devours a sandwich in virtually one
bite; boy runs out of cafeteria.

00:15:23:00 B/W 1951
Boy walks out of small soda shop / delicatessen drinking a bottle
of soda; he leans against a parking meter and guzzles the soda in
one fell swoop; boy eats candy and cookies and walks down sidewalk.

00:16:00:00 B/W 1951
Boy sitting at dinner table plays with food on his plate,
uninterested, eats a forkful and pushes plate away.

00:16:09:00 B/W 1951
Boy yawns, CU.

00:16:36:00 B/W 1951
Boy lies in bed and sleeps restlessly, tosses and turns;
superimposed over him are images of food [dream sequence, sort of].

00:17:10:00 B/W 1951
Boy wakes up and gets out of bed, stretches and puts on his robe.

00:17:25:00 B/W 1951
Family sits down at small dining room table for breakfast, they
drape their napkins over laps; boy eats a meal of orange juice,
milk, cereal, and bacon, eggs and toast which he butters; he eats
slowly and normally, smiling and shaking his head in delight with
his delicious breakfast.

00:19:26:00 B/W 1951
Boy at desk in school classroom, looks up from his assignment;
clock on wall reads “11:00″; boy is happily surprised by the time.

00:19:42:00 B/W 1951
Boy eats sandwich and other lunch items in school cafeteria,
normally.

00:20:05:00 B/W 1951
Smiling boy drinks from water fountain in park.

00:20:10:00 B/W 1951
Boy sits at kitchen table eating an after-school snack, his mother
in apron pours him a glass of milk.

00:20:25:00 B/W 1951
Two boys fly a kite in park.

00:20:38:00 B/W 1951
Family eats at small dining room table; boy smiles and holds out
his plate for seconds.

00:20:58:00 B/W 1951
Boy lies on bedroom floor and happily plays with his model train
set

Studies a simulated outbreak of food-borne illness caused by organisms of the salmonella group. Examines source and means of contamination, factors aiding the survival and transfer of the organism, conditions of environment and general food handling practices, and effects of the outbreak. CU Man in uniform and glasses drinks from cup in mess hall. MS men in uniforms eating. CU young man in uniform smoking cigarette. LS men in mess hall. LS of jets and tarmak, Man getting into jet. MS of men working on parts of plane. Jet taking off fade to men going through cafeteria line. VS men sitting up from bed, throwing up. Men putting on slippers and going into bathroom stalls. CU of sign reading “base infirmary” and long shot of the building. MS man opening ambulance doors and helping people out. MS of men being pulled out on stretchers. LS man getting in ambulance and driving. VS of men in hospital and doctor attending to them. More vomiting. Men in office. CU of Petri dish with cultures growing. VS of mortar and pestle, test tubes, etc. in a lab. MS of men in kitchen stuffing chicken. CU chicken having gizzards pulled out. CU of chicken guts in bowl. VS of men in kitchen, using meat slicer and cutting meat. More CU of chicken livers in bowl. CU of cleaning cutting board. VS of more cooking, chicken gravy and giblets. CU of food being served in cafeteria. CU of tray with food scraps. More hospital shots. CU detergent, sink running hot water and a scrub brush and hands. CU of hands scrubbing cutting board. Montage of earlier shots or similar shots.