FACTS & SUGGESTIONS FOR BUYING FOOD FOR A FAMILY WISELY. CAREFUL PREPARATION OF A GROCERY LIST IS STRESSED. ADVANTAGES & DISADVANTAGES OF QUANTITY BUYING. DANGERS OF IMPULSE BUYING. IMPORTANCE OF COOKING SKILLS. ” B W 1940s
Educational on how “”housewife”" can shop economically. Covers
impulse buying, bulk buying and culinary skills in dressing up
cheap meat and making nutritious and appetizing meal. Classic
sexist VO, good.

18:00:29:00 B W 1940s
VS “”American housewives”" food shopping with sexist VO. VO re.
grocery list, “”Using the list tends to eliminate so-called impulse
buying which is a great waster of housewives funds.”" Man buys
oysters, cake, VO, “”Yes, Henry is guilty of impulse buying.”"
People at check out. Couple eats dinner. CU woman puts cake in
pedal operated garbage can. Family dinner with six small children,
good. Boy grimaces while eating (Yuch). VS graded food products.
Van pulls up outside of Super IGA Market.

18:08:23:00 B W 1940s
Preserves, woman secures lids of jars, VO, “”..if the housewife’s
time is not too highly valued this can be a saving.”" Woman shops
for frozen foods and at meat counter. VO, “”…the cooking ability
of the housewife becomes highly important”" with regard to buying
inferior and cheaper ground meat. VS unappetizing food dishes.
Woman sits at table and writes grocery list”",