A 1970s TV public service announcement targeting African-Americans to immunize their children for polio.
LS – Features a middle aged woman with young daughter and son in a highchair in a kitchen.
CU – Camera closes in on a middle aged woman holding a memo with 3 things checked off except for “polio dose for kids.”
MS, Two shot – Son and daughter are featured together in a low angle shot
MS – Low angle shot of middle aged woman looking over her two children; son’s face is cut off.
ECU – Camera closes in on the list that has “polio dose for kids” on it.
MS – Bust shot of woman saying something
MS – Cutaway to daughter; asks woman “can we have some too?” while holding a plush toy up and down
MS – Woman says “of course you can”
LS – Woman picks up baby son from his highchair; cue title graphic “Don’t Cripple THeir Chances! Immunize Your Children NOW. The American Academy of Pediatrics.”
MS – Woman smiles while holding son; shot fades to black.